Comment on how the language and visuals in this ad sell the product

Attention, interest, Desire, Attention.

How is this ad successful?

How about this ad? Remember to comment!

Threebond super glue: Cup
Quick dry.

Using AIDA how does this ad sell it's product?

McCann Erickson for Maggi.
If only women spent less time cooking.

ADS- WHAT ARE THEY SELLING?

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service.

The traditional model for creating any advertising or marketing communications message is the AIDA Model: get Attention, h

old Interest, arouse Desire, and then obtainAction.

The AIDA Model






• Get attention
  
• Hold attention
  
• Create desire
  
• Make it believable
  
• Prove it’s a bargain
  
• Make it easy to buy
  
• Give a reason to buy now

An even newer model is Interrupt, Engage, Educate and then Offer. In any of these models, the f

irst step is to somehow get a person's attention.

Now look at the ad below and comment on how you think the product is being sold to the

consumer.