Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service.
- Get attention
- Hold attention
- Create desire
- Make it believable
- Prove it’s a bargain
- Make it easy to buy
- Give a reason to buy now
The traditional model for creating any advertising or marketing communications message is the AIDA Model: get Attention, h
old Interest, arouse Desire, and then obtainAction.
The AIDA ModelAn even newer model is Interrupt, Engage, Educate and then Offer. In any of these models, the f
irst step is to somehow get a person's attention.
Now look at the ad below and comment on how you think the product is being sold to the
consumer.
the advertiser creates interest by the picture looking boring and empty. what is it?
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ReplyDeleteIts Obviously a lonely lego piece on a big blue board. dunno why they did this though...
ReplyDeletewow this ad makes me hate lego!!! i dont really see the point of this ad, is it tryna say that we should buy more lego to build it upp????? :) :) :) :) :) :) :) :) :) :)
ReplyDeletethe blank space and the lonely lego block represents and implys how much space you have to build something magnificant in that vast space and how that one lego block would be the begining of a mighty lego building.
ReplyDeletecarloo
the ad makes you think but it doesn't hold your interest.
ReplyDeletenot quite jocular
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ReplyDeletegeorge george george of the jungle WATCH OUT FOR THAT TREE!!!!!
ReplyDeleteWOOT WOOT