Tuesday, August 25, 2009

Attention, interest, Desire, Attention.

How is this ad successful?

Stay Down Longer Wet Suit Printed Advertisement

23 comments:

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. This comment has been removed by a blog administrator.

    ReplyDelete
  3. WHAT THE HELL!!!
    i have no idea what this ad is about and i think people in genral wouldnt either cos it doesnt give us enough information! not happy jan.

    ReplyDelete
  4. this advertisement is useful for it's sublteness with the message in the bottom right corner "stay down longer" it is an effective and persuading add

    ReplyDelete
  5. ha, hes old and wrinkly like my grandparents.

    ReplyDelete
  6. the ad is is a bit random on seeing an old man or a young man with wrinkly skin. but the ad is promoting the brand of gogles.

    ReplyDelete
  7. it took me a while to get it but once you do, its a pretty smart idea. it can be annoying when you dont know what an ad means which makes you ask around about it and cause interest in the product. once you understand it its a pretty good and effective idea.
    claire and le-le

    ReplyDelete
  8. i dont get the point of this add or what it is about???

    ReplyDelete
  9. the visual is quite effective and the idea is quite good, but it would be more affective if the product was mentioned on it. it confusers the viewer a bit because they may think its an ad for a wet suit and not so much goggles.

    ReplyDelete
  10. I find this advertisement to be very clever, it is able to connect with its audience through life experience (pruning). The bold caption down in the bottom right corner stating 'STAY DOWN LONGER' is an example of very effective language. Great ad x)

    ReplyDelete
  11. this advertisment iis effective because you dont really know what it means until you closely look at it and work it out. it is effective and well done.

    madiie and em

    ReplyDelete
  12. this add scares me a little, and looks funny but it is promoting the product well and when you think about it , it is appealing to the viewers. lolol

    ReplyDelete
  13. i think this Add is pretty good, it'll probably make people to buy the product.

    SideNote: IStill dont know what this heck this Add is on about...

    ReplyDelete
  14. So what is this ad for? Wetsuits!
    To illustrate that one can "stay down longer" in a Bare wetsuit, Anthony Redpath held his breath for 26 minutes at time and shot the diver in different positions from the bottom of a pool. The elements shown here were then composited together and treated to look like a warm-climate sea, and ultimately an award-winning visual.

    ReplyDelete
  15. I DONT GET THIS AD!
    its not very effective, its just a half wrinkly guy ._.

    ReplyDelete
  16. This comment has been removed by the author.

    ReplyDelete
  17. i dont get this ad! its not effective.

    ReplyDelete